Growth proposal · October 2026

A royal table
on King West

How Wang Lang wins more guests, keeps more of every order, and becomes the Thai restaurant Toronto talks about.

Prepared for Wang Lang · 669 King St W, TorontoBy Major Impact

Goong Pae: crispy fried baby shrimp at Wang Lang

The opportunity

Guests are already walking past. Too few know your name, and delivery eats your margin.

28.2M

visitors came to Toronto in 2025, a record. The theatres, TIFF and the stadiums are steps away.

25–30%

of every UberEats order goes to Uber on the Plus and Premium plans, before extra fees.

45

OpenTable reviews for Wang Lang, vs 129 for nearby Kiin. Diners pick the place with more proof.

Sources: Destination Toronto via TravelPulse · DineOpen 2026 commission guide · OpenTable, October 2026

What we found

A beautiful site that search engines can't read

Invisible to AI search

No structured data, so Google and ChatGPT can't reliably read your menu, hours or prices.

Photos without words

None of the 27 homepage images has a description, so none appear in image search.

Delivery only via Uber

Pickup is already direct. Every delivery order still pays UberEats commission.

Signature dishes hidden

No page can rank for boat noodles, Miang Saba or tom yum hot pot.

Small trust leaks

Two loyalty links, a "Gift Cerificate" typo, a 2024 copyright and one copied menu description.

A story left untold

The royal Ayutthaya heritage and your blogTO features aren't used to win guests.

The plan

Four moves, one goal: more guests at full margin

I · Own the order

Keep up to $15 more on every $50 delivery order

Keep UberEats for new customers. Move regulars to your own site, where you keep the margin and the customer. Delivery runs on Uber's own couriers through Uber Direct, from about $6.99 + $1.10/km, with no commission.

Try your own numbers

$1,620back in your pocket each month · $19,440 a year

Example figures. Assumes direct delivery fees are paid by the guest. Replace with your UberEats statement.

ChannelFee on $50You keep
UberEats Premium (30%)$15.00$35.00
UberEats Plus (25%)$12.50$37.50
Direct delivery, 2 km~$9.20, paid by guestUp to $50
Direct pickup (live today)Card fees only~$48.50

How regulars switch

  • A marketing card with a QR code in every UberEats bag: scan to order direct next time and get a free Thai iced tea
  • Google and Instagram order buttons point to your site
  • Loyalty points on direct orders only
  • A same-day corporate catering menu for King West offices

II · Be the answer

Be the Thai restaurant Google and AI recommend

People now ask ChatGPT and Google's AI where to eat. These tools recommend restaurants they can read clearly and see confirmed across many sites.

thai restaurant King Westboat noodles Torontodinner near TIFF Lightboxprivate dining King Westhappy hour King Westthai catering Toronto

A site AI can read

Menu and restaurant data in the format Google and ChatGPT use, a page for each signature dish, and an FAQ that answers what guests ask: vegan options, groups, pre-theatre timing.

A full Google profile

Full menu with photos, two posts a week, 20+ new photos a month, every review answered.

Listed everywhere

The same details on OpenTable, Yelp, TripAdvisor, Apple Maps and Bing. AI trusts what it sees confirmed.

III · Win the visitor

A King West visitor guide that ends at your table

A travel section on wanglang.ca that ranks for what visitors search, then points them to dinner here. Plus hotel concierge cards, TripAdvisor reviews from visitors, a Destination Toronto listing and theatre partner perks.

Pre-show dinner

A 75-minute set menu for Royal Alex and Princess of Wales guests.

Game nights

Jays, Raptors and Leafs: timing, transit and a show-your-ticket perk.

Festival guides

TIFF, Winterlicious and Nuit Blanche, refreshed every year.

Thai food explained

What is Ayutthaya boat noodle? How do you eat miang?

IV · Elevate the brand

Sell a story no other restaurant can tell

Chef Num-Oy as the face of the brand. Tiew Ruer Wagyu, the Ayutthaya boat noodles, as the one dish Toronto connects with Wang Lang. Build-your-own Miang Saba, Goong Pae and the hot pots as table theatre made for phones.

A Wang Lang dish served in banana leaf with dipping sauce

Your QR menu, upgraded

  • See which dishes get viewed, and which get ordered
  • Royal Club sign-up: a free dessert for an email or phone number
  • One review link offered to every guest, the same way
  • A language toggle that shows how many guests are visitors
  • An order-for-delivery link that goes direct, not to Uber
The Wang Lang dining room on King Street West

One line, everywhere

Royal Ayutthaya flavours on King West.

On the Google profile, the Instagram bio, the menus and in the staff greeting. Every Thai restaurant says authentic. Only Wang Lang can say royal.

The owner's playbook · 2–3 hours a week

We write the words. You do what only an owner can.

Reviews

  • Report fake reviews to Google (never a customer, spam, off-topic) and appeal once if needed
  • Reply to every review within 48 hours
  • Ask every table, aiming for 30 new reviews a month
  • Never offer perks in exchange for reviews

Press and creators

  • A list of 30 writers and creators, contacts found for you
  • Pitch the boat-noodle story from your own email
  • A Royal Table tasting night each quarter in the private room
  • Creators label gifted meals, as Canadian rules require

Neighbours

  • Meet concierges at the 10 nearest hotels, then invite their managers to a private tasting
  • Drop a tray of Goong Pae at 5 offices a month
  • Enter Winterlicious and Summerlicious every year
  • Host Songkran and Loy Krathong nights

Google removes reviews that break its rules, not reviews that are only negative. See Google Business Profile Help.

The first 90 days

Fix the leaks first, then build reach, then scale what works

Days 1–30 · from Oct 13

Foundations

  • Site fixes and AI-readable data
  • Full Google profile
  • Direct delivery live
  • Bag inserts and review cards
  • New QR menu

Days 31–60 · from Nov 12

Content and reach

  • 6 signature dish pages
  • Visitor guide launches
  • Holiday catering push
  • First Royal Table night
  • Hotel concierge visits

Days 61–90 · from Dec 12

Scale

  • Pages in five languages
  • Winterlicious 2027 page
  • Royal Club SMS offers
  • Event-night local ads
  • Day-90 results review

How we measure it

Targets you'll see in a report every month

MeasureBy day 90By month 12
Delivery orders placed direct15%40%
UberEats commission paid−15%−40%
New Google reviews a month3040
Google ratingHold or rise4.6+
Calls, directions and site clicks from Google+30%+100%
Map rank for "thai restaurant King West"Top 3#1
Royal Club members5003,000
New press or creator features420

Baselines are set in week one from your UberEats statements and Google profile.

Investment

Three ways to work together

Autopilot Setup

$2,500

one-time · optional $500/mo support

  • Every 30-day fix and setup
  • AI tools set up for you, with templates
  • 2-hour training, then you run it
Recommended

Growth

$1,250/mo

+ $3,000 one-time setup

  • Everything in Autopilot Setup
  • Website rebuilt for Google and AI search
  • King West visitor guide for tourists
  • A story page for every dish: its history and roots
  • Monthly SEO report and planning call

Full Service

$2,000/mo

+ $4,500 one-time setup

  • Everything in Growth
  • We run your posts, review replies and press pitches
  • We host tasting nights and run ads

Tools, ad spend and printing are billed at cost, about $300–$500 a month. 3-month minimum; 50% of setup on signing.

Next steps

Your first fixes can be live within a week

  1. Choose a package
  2. Share your UberEats statement and Google profile access
  3. Kick off the week of October 13
  4. First monthly report in November
Michael Tkautz · Major Impact michael.tkautz@majorimpact.ca
A smoking signature cocktail at the Wang Lang bar